How To Build An Online Digital Brand That Stands Out From The Crowd
When it comes to building your online brand, you must ensure that people recognize who you are when they look up your company name and what services you provide. You want them to find you before any of your competitors, typically by investing in content marketing or search engine optimization services that Convirtio provides, so that you get their business or at least some traffic from them and the opportunity to add them to your marketing funnel. This means that you have to build up a strong reputation online across the most relevant networks and websites for your industry in order to stand out among all the other competitors in your space. Here's how:
1. The first step is to decide what type of image you're trying to present to your customers and partners online. Then you'll want to decide whether you want to start a blog or website, or have your potential viewers sent to social networking profiles for you or your business.
2. We suggest you start a blog or website so you own and control the overall look and feel, along with the content that is produced and put up on your site. Both a blog or website will need a domain name and hosting service setup. A domain name is like your address on the internet – if you were setting up a new company, you would need to register a unique name for it. Once you have registered a domain name, you will need to install a content management system on your site.
There are now 100's of different domain name endings, it's no longer just the old .com available, so we suggest finding either a .com if you can get one affordably or that fits your brand, or search for a highly-relevant domain "TLD" ending that is relative to your business.
There are also many different types of blogs, but most fall into one of two categories: personal blogs and business blogs. Personal blogs are written by individuals who share their thoughts and experiences with the world. Business blogs are used to promote products and services.
Convirtio builds web design projects for a variety of personal and business projects. Our primary focus is developing custom websites for businesses of all sizes and our team is able to build on a variety of different platforms using a number of coding languages. Our primary platforms include Adobe Cloud, Joomla, Magento, Shopify, SquareSpace and WordPress. And our key primary programming languages are Angular, CSS, HTML, JavaScript, jQuery, Node.js, PHP, React, XHTML, and XML for Front-End Languages and Golang, JavaScript, Node.js, PHP, Python and Solidity. Because our team has built hundreds of websites of websites from a couple pages to a couple thousands of pages on almost every major language and platform, you can count on our team to understand your needs and requirements and to be able to translate those items into a functional, powerful website that is built using the latest technologies and frameworks available.
Once your website is ready, you'll want to think about advertising or marketing it. Convirtio has you covered with all things Utah Digital Marketing.
Many of our clients first focus their efforts on Search Engine Optimization.
SEO is a small but important facet of our company culture. We believe it's key to generating new and reoccurring traffic and a staple to and digital marketing strategy to connect with your businesses target audience. We believe SEO should come after the branding steps to your business have been built first because SEO can become an important part of growing a branding strategy.
We work closely with you to understand what it is that you want to accomplish with your website, how you plan to achieve those goals, and then we build search engine optimization strategies to help you reach them.
We understand that a powerful SEO Campaign isn't just about keywords, it's about creating content that people want to read or watch.
The team at Convirtio has years of experience in SEO & SEM and we use both our proprietary Analytics and Google Analytics to track our client’s progress and measure success. And our goal is not just to get you more visitors, but to make sure they are qualified leads for your business.
Our Utah Search Engine Optimization (SEO) services include:
Keyword Research & Analysis - We use tools like Google Keyword Planner to find keywords that will drive targeted traffic to your site. Then we research competitors' sites to see which ones rank well for these terms. This helps us determine where your website stands currently, where we can improve, and what keywords will drive the most traffic to your website.
Website Audits - We perform a full audit of your website to identify problems that could be holding it back from reaching its potential in organic search results.
On-page SEO - We optimize your content so that it ranks higher in search engines. We do this through keyword placement, internal linking, and other techniques.
Off-page SEO - We create and manage links to your website from high quality, relevant sources. These links are called backlinks, and they're one of the best ways to boost your rankings. We place emphasis on building links naturally via guest posting, social media sharing, press releases, etc.
Content Creation - We write engaging and informative copy that educates and informs users while enticing them to take action.
Social Media Management - We monitor and respond to comments left on your Facebook page, Twitter account, Instagram account, YouTube channel, etc., ensuring that you remain active and responsive to your customers.
SEO Reporting - We provide reporting on our client portal where you can check the stats of your website, rankings, and many other metrics in real-time. We also provide monthly and quarterly reports detailing progress toward your goals. If requested, our team can even develop a full quarterly marketing strategy that covers both traditional and digital marketing strategies and focus points to ensure your business is running on all cylinders.
Marketing Support - If you ever need any assistance during the process or if there's anything you don't understand, we're here to answer questions and guide you every step of the way.
Convirtio also offers paid Search Engine Marketing (SEM) services. SEM encompasses everything from paid display ads to PPC campaigns and re-targeting. Our team works with you to define your objectives and then develops a campaign that fits your budget and targets your ideal customer. Contact our team to setup a meeting to discuss all the of the ins-and-outs of your website and marketing campaign so that we can provide you with a customized proposal and strategy.