IDFA

Apple vs. Facebook | The Privacy Wars

Apple vs. Facebook | The Privacy Wars

Apple just pounced on Facebook’s attack against the upcoming IDFA changes. Facebook believed they had the upper hand when they said the upcoming changes would hurt small businesses, especially during the pandemic.

Apple has shifted the battleground here with a single tweet. And this isn’t the first time Apple steered the marketplace in favor of their views. Remember HTML Web Apps vs. Mobile Apps? Facebook thought they were bringing out the big guns but “Tim Apple” shot back with a single tweet.